For many Worcestershire farmers, the key question is not simply whether the holding is productive agricultural land today. The more important issue is whether a particular field, paddock, yard or group of parcels could have realistic planning potential, especially where the land adjoins an existing settlement, fronts an adopted road, sits close to services or forms part of an area being considered for future growth.
Worcestershire does not have a single Local Plan or planning authority. Farms around Worcester, Droitwich Spa, Evesham, Pershore, Malvern, Upton-upon-Severn and Tenbury Wells fall within the South Worcestershire planning area covering Worcester City, Wychavon and Malvern Hills. Bromsgrove, Redditch and Wyre Forest have separate Local Plans and different Green Belt, settlement and infrastructure pressures. The West Midlands edge, the M5 and M42 corridors, the Malvern Hills National Landscape and the Severn and Avon river corridors create distinct planning contexts across the county.
Planning prospects can depend on the farm's relationship with a settlement boundary, highway access, policy status, housing and employment need, Green Belt or Grey Belt considerations, landscape character, heritage, ecology, flood risk, utilities and whether the site can be shown to be suitable, available and achievable. Two neighbouring fields can therefore have very different planning profiles.
Value My Land helps farmers take an informed view before spending money on speculative applications or technical surveys. We review the relevant planning authority, current policy position, nearby growth locations, access and constraints before recommending whether the land should be promoted through a Local Plan, submitted through a Call for Sites, considered for a planning application, retained as longer-term strategic land or left in agricultural use for the time being.