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Privacy Policy

Last updated: 21 August 2026

1 Introduction

This Privacy Policy explains how Strategic Land & Acquisition Limited t/a Value My Land ("we", "us" or "our") collects, uses, stores and protects your personal data when you use our website and services, including our automated land valuation form. We are committed to handling personal data lawfully, fairly and transparently.

2 Who We Are

  • Company name: Strategic Land & Acquisition Limited t/a Value My Land
  • Company number: 10892342
  • Registered office: 13 Ensign Business Centre, Westwood Way, Coventry, CV4 8JA
  • Email: info@valuemyland.com
  • Telephone number: 0800 061 4006
  • Data controller: Strategic Land & Acquisition Limited
  • Data Protection Registration Number: ZB812193

3 The Data We Collect

We may collect and process the following types of personal data:

  • Information you provide directly: Your name, email address, phone number, postal address and any information you send to us.
  • Information collected automatically: Your IP address, browser type and version, device information, cookie or tracking data, pages visited and interactions with the website, subject to the choices described in our Cookie Policy.
  • Valuation data: Information about the location, size and current use of your land.
  • Public data: Land Registry data, Ordnance Survey data, Local Planning Authority data and other open-source property and geographic information.

4 How We Use Your Data

We use personal data for the following purposes:

  • To provide our services: To generate automated land valuations, run and manage the website and respond to enquiries.
  • For legitimate business interests: To improve our valuation models, monitor website performance, improve services and prevent misuse or fraud.
  • For legal compliance: To keep records required by law and respond to disputes, legal claims or regulatory requests.
  • For advertising measurement where you consent: To measure whether visits originating from ChatGPT advertisements result in enquiries and to understand and optimise campaign performance using the OpenAI Measurement Pixel.

We do not use your personal data for automated decision-making that produces legal or similarly significant effects.

5 Lawful Basis for Processing

We rely on one or more of the following lawful bases, depending on the purpose:

  • Contract: Where processing is necessary to provide a service you request or to take steps at your request before entering into a contract.
  • Legitimate interests: Such as maintaining and improving the website, preventing fraud and responding to enquiries, where those interests are not overridden by your rights.
  • Consent: For optional cookies, electronic marketing or another activity where you have made a clear choice to opt in.
  • Legal obligation: Where processing is necessary for us to comply with the law.

6 Sharing Your Data

We may share personal data with IT, hosting and analytics providers, professional advisers and regulators or public authorities where legally required. Where you have consented to advertising measurement, OpenAI may receive advertising attribution and conversion data through the OpenAI Measurement Pixel. This can include the privacy-preserving oppref click reference, source-page information, event timing and the conversion event. Where Automatic Advanced Matching is enabled, supported form information may be normalised and hashed in the browser before the resulting hash is included with a conversion event. We do not sell personal data. Some providers may process data outside the UK. Where this occurs, an appropriate transfer mechanism must apply, such as UK adequacy regulations, the UK International Data Transfer Agreement or the UK Addendum, as relevant.

7 How Long We Keep Your Data

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected:

  • Enquiry data: Up to 24 months.
  • Valuation submissions: Up to 24 months.
  • Analytics and log data: Up to 24 months, subject to the settings and consent applicable to the relevant technology.
  • Legal and business records: Up to seven years where required or reasonably necessary.

At the end of the relevant retention period, personal data is securely deleted or anonymised unless it must be retained for a lawful reason.

8 Your Legal Rights

Subject to the circumstances and any legal exemptions, you may have the right to:

  • Access your personal data.
  • Correct inaccurate or incomplete personal data.
  • Request erasure of personal data.
  • Restrict processing.
  • Object to processing based on legitimate interests.
  • Receive or transfer certain data in a portable format.
  • Withdraw consent at any time where processing is based on consent.
  • Lodge a complaint with the Information Commissioner’s Office, as explained in Section 13.

To exercise a right, email info@valuemyland.com. We may need to verify your identity before responding.

9 Security of Your Data

We use technical and organisational measures intended to protect personal data, including:

  • Encrypted website connections using HTTPS.
  • Access controls and authentication.
  • Secure hosting arrangements.
  • Software maintenance and updates.
  • Data minimisation and retention controls.

No online service can be guaranteed to be completely secure, but we take reasonable steps to reduce the risk of unauthorised access, loss, misuse or disclosure.

10 Children’s Data

Our services are not intended for individuals under 18 and we do not knowingly collect their personal data.

11 Cookies and Tracking Technologies

We may use cookies and similar technologies for the following purposes:

  • Essential technologies: To protect security, maintain sessions, support navigation and process forms. These may be used without consent where a legal exception applies.
  • Analytics technologies: To understand website traffic and interactions. Where Google Analytics or another analytics provider is enabled, it will only be activated after consent unless a specific legal exception applies.
  • Functional technologies: To remember optional preferences or provide additional features. Their provider, purpose and duration will be identified in the cookie settings panel.
  • Advertising measurement: Where you consent, the OpenAI Measurement Pixel may capture the oppref click reference supplied with a ChatGPT ad visit, retain it in a first-party __oppref cookie and send conversion measurement information to OpenAI when an enquiry is successfully submitted. If Automatic Advanced Matching is enabled in OpenAI Ads Manager, supported customer information entered into forms may be hashed in the browser before the resulting hash is included with conversion events.

Optional technologies are not activated merely because you continue browsing. Further details about providers, technology names, purposes, durations and how to change your choices are set out in our Cookie Policy and the website’s cookie settings panel. Further information about OpenAI is available in the OpenAI Privacy Policy.

12 Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices, and you should review the privacy information provided by the relevant third party.

13 Complaints

You can raise a concern with us by emailing info@valuemyland.com. You also have the right to complain to the Information Commissioner’s Office. Information about making a complaint is available at ico.org.uk/make-a-complaint. The ICO helpline is 0303 123 1113.

14 Changes to This Policy

We may update this Privacy Policy from time to time. Any revised version will be posted on this page and the "Last updated" date will be amended.