Privacy Policy

Last updated: 5 May 2026

1 Introduction

This Privacy Policy explains how Strategic Land & Acquisition Limited t/a Value My Land (“we”, “us”, “our”) collects, uses, stores, and protects your personal data when you use our website and services, including our automated land valuation form. We are committed to protecting your privacy and handling your data lawfully, fairly, and transparently.

2Who We Are

  • Company name: Strategic Land & Acquisition Limited t/a Value My Land
  • Company number: 10892342
  • Registered office: 13 Ensign Business Centre, Westwood Way, Coventry, CV4 8JA
  • Email: info@valuemyland.com
  • Telephone number: 0800 061 4006
  • Data controller: Strategic Land & Acquisition Limited
  • Data Protection Registration Number: ZB812193

3 The Data We Collect

We may collect and process the following types of personal data:

  • Information you provide directly: Name, email address, phone number, postal address and any information you send to us.
  • Information we collect automatically: IP address, browser type & version, device information, cookies, tracking data and pages visited and interactions with the site.
  • Valuation data: Information regarding the location, size and current usage of your land.
  • Public data: Land Registry data, Ordnance Survey data, Local Planning Authority data and open-source property and geographic data.

4 How We Use Your Data

We use your personal data for the following purposes:

  • To provide our services: To generate automated land valuations, to run and manage the website and to respond to your enquiries.
  • For legitimate business interests: Improving our valuation models, monitoring site performance, analysing user behaviour to improve services and preventing misuse or fraud.
  • For legal compliance: Keeping records required by law and handling disputes or regulatory requests.

    • We do not use your data for automated decision-making with legal effect.

5 Lawful Basis for Processing

We process your data under the following lawful bases:

  • Contract: Where processing is necessary to provide the services you request.
  • Legitimate interests: Such as maintaining and improving our site, preventing fraud and responding to enquiries.
  • Consent: For optional cookies, marketing or where you voluntarily opt in.
  • Legal obligation: When we must comply with the law.

6 Sharing Your Data

We may share your data with IT, hosting, and analytics providers, professional advisors (legal, audit, etc.) and regulators or authorities when legally required. We do not sell your personal data to third parties. Some service providers may be located outside the UK; where this happens, we ensure appropriate safeguards (e.g., IDTA, adequacy regulations).

7 How Long We Keep Your Data

We retain personal data only for as long as necessary to fulfil the purposes we collected it for:

  • Enquiry data: up to 24 months.
  • Valuation submissions: up to 24 months.
  • Analytics and log data: up to 24 months.
  • Legal records: up to 7 years, where required.

    • After this period, data is securely deleted or anonymised.

8 Your Legal Rights

Under the UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion (“right to be forgotten”)
  • Restrict processing
  • Object to processing based on legitimate interests
  • Data portability
  • Withdraw consent (for consent-based processing)
  • Lodge a complaint with the ICO (see Section 12)

    • To exercise any rights, simply email us at: info@valuemyland.com

9 Security of Your Data

We use technical and organisational measures to protect your data, including:

  • Encrypted connections (HTTPS)
  • Access controls & authentication
  • Secure hosting
  • Regular software updates
  • Data minimisation practices

    • However, no online system is 100% secure and you use the site at your own risk.

10 Children’s Data

Our services are not intended for individuals under 18 and we do not knowingly collect their data.

11 Cookies & Tracking Technologies

We use cookies to:

  • Analyse website traffic
  • Improve user experience
  • Understand how users interact with the site
  • Support site functionality

    • Types of cookies:

    • Essential cookies: required for site operation.
    • Analytics cookies: only used with your consent.
    • Functional cookies
    • Marketing cookies (if applicable)

      • You can manage or disable cookies via your browser settings or our cookie banner. A full cookie list can be added if needed.

12 Third-Party Links

Our site may contain links to third-party websites. We are not responsible for their privacy practices and encourage users to read their policies.

13 Complaints

You can complain directly to us at: info@valuemyland.com

You also have the right to complain to the Information Commissioner’s Office (ICO): https://www.ico.org.uk

ICO helpline: 0303 123 1113

14 Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.