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About Value My Land
We are one of the UK's leading land valuation and development specialists, helping landowners and farmers maximise the value of their land through expert valuations, development potential assessments and specialist advice.
We offer free, no-obligation land valuations and development potential assessments, helping landowners and farmers understand what their land could be worth in the current market and whether it may be suitable for future residential, commercial or mixed-use development.
By reviewing planning policy, local development plans and site-specific characteristics, we can identify opportunities that may significantly increase the value of your land.
Whether you are considering selling your land, exploring its development potential or simply looking to understand its value, our experienced team is here to help.
Work with us to unlock your land’s full potential.
What Determines the Value of Land?
Obtaining planning permission can significantly increase the value of land, making it one of the most important factors influencing its market value. Determining whether land is suitable for development involves much more than location alone. Councils assess a wide range of factors, including planning policy, access and highways, landscape, ecology, flood risk, drainage, heritage, utilities and infrastructure. Whilst no single factor guarantees planning permission, land that benefits from a combination of favourable characteristics is generally more likely to be considered suitable for development, increasing both its market value and long-term development potential.
Key Factors That Can Increase the Development Potential of Your Land
Location
The location of your land is one of the most important factors when assessing its development potential. Land situated close to existing towns, villages, schools, shops, employment areas and public transport is often more attractive to both developers and local planning authorities. Sites that naturally extend existing communities are generally considered more suitable for future residential or commercial development.
Planning Policy
Planning policy plays a major role in determining whether land may be suitable for development. Councils prepare Local Plans to identify where future homes and employment growth should take place. Land that aligns with national planning policy, emerging Local Plans or areas identified for future growth may have a greater opportunity of securing planning permission over time.
Access & Highways
Safe and practical access is essential for almost every development. Councils will consider whether vehicles, pedestrians and cyclists can safely access the site, together with the effect on the surrounding road network. Land that can be connected to existing highways without significant improvements is often viewed more favourably when assessing future development opportunities.
Landscape
The surrounding landscape can significantly influence whether land is suitable for development. Factors such as topography, existing trees, hedgerows, important views and the relationship with neighbouring development are carefully considered. Sites that can be sensitively integrated into the surrounding landscape whilst retaining important natural features generally offer greater development potential.
Ecology
Wildlife and environmental considerations form an important part of the planning process. Existing habitats, protected species, mature trees, hedgerows and nearby nature conservation sites are all assessed. Land with fewer ecological constraints, or where habitats can be protected and enhanced through thoughtful design, may provide stronger opportunities for future development.
Flood Risk & Drainage
Flood risk is an important consideration when assessing land for development. Sites with a lower risk of flooding are generally more suitable, although many locations can still be successfully developed with appropriate drainage solutions. Councils will also consider how surface water can be managed through sustainable drainage systems to reduce future flood risk.
Heritage
Historic buildings, conservation areas and archaeological remains can all influence the development potential of land. Planning authorities will assess whether development could affect the significance or setting of heritage assets. Land with limited heritage constraints, or where sensitive design can preserve local character, is often easier to bring forward for development.
Utilities & Infrastructure
Access to essential infrastructure can influence how easily a site can be developed. This includes electricity, water, drainage, broadband, gas and nearby community facilities such as schools and healthcare. Land that can be connected to existing services without significant investment is generally more attractive from both a planning and development perspective.
Development Potential
Every site is unique, and no single factor determines whether planning permission can be achieved. A successful assessment considers all planning, environmental and technical matters together to understand the site's overall suitability. By reviewing each of these considerations, it is possible to identify both the opportunities and constraints that could affect future development potential.
Use Our Free Land Assessment Tool to Assess the Development Potential of Your Land
Use our Land Assessment Tool to assess the development potential of your land. A low score does not necessarily mean your land cannot obtain planning permission. We always recommend that a full detailed assessment is undertaken by us.
Land Assessment Tool
Start answering the questions to discover your land’s development potential.
This tool provides an indicative assessment only. For a more accurate and detailed assessment, we recommend that a full professional appraisal is undertaken by our experts.
What's next?
Our experts can provide a more detailed assessment and help unlock the full value of your land.
What Can Increase or Reduce Land Value?
The value of land is influenced by many different factors. Some can increase its value, while others may reduce it. Land that has strong development potential, a favourable planning position and fewer technical constraints is generally more attractive to developers and purchasers, which can significantly increase its value. On the other hand, issues such as planning restrictions, limited access, environmental constraints or high development costs can reduce both its development potential and the price a buyer is prepared to pay.
Factors That May Increase Value
Factors That May Reduce Value
Value My Land Explained
Watch our short introductory video or download our brochure to discover how we assess land, identify development opportunities and help landowners maximise the value of their land.
Introduction
Watch Our Video
Discover how Value My Land helps landowners understand what their land may be worth, assess its development potential and identify the most appropriate route through the planning system. A complete written alternative is available below.
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Value My Land provides free initial land valuations and development-potential assessments for landowners. The review considers the land's location, current and potential use, planning policy, Local Plan position and relationship with nearby settlements.
We also consider access and highways, landscape, ecology, flood risk and drainage, heritage, utilities, infrastructure and other site-specific opportunities or constraints. This helps identify what the land may be worth, whether development may be realistic and the most appropriate next step.
Where land appears suitable and terms are agreed, the planning strategy may involve a Call for Sites submission, Local Plan promotion, technical evidence, a planning application, negotiations or an appeal. Under a Promotion Agreement, the planning and promotion work can be funded and managed at our cost and risk. Planning success cannot be guaranteed, and every site must be assessed individually.
Further Information
Download Our Brochure
Value My Land Brochure
Learn more about our land valuation and development assessment services and how we help landowners maximise the value of their land.
- Free land valuations and initial reviews
- Development potential and planning assessments
- Land promotion & unlocking land value
How Local Plans Can Increase the Value of Land
Local Plans are one of the main ways land can be identified for future housing, employment or mixed-use development. If land is allocated for development, or receives a positive assessment through the Local Plan process, its prospects of securing planning permission can improve significantly. This can make the land more attractive to developers and increase its value.
Each council must plan for future housing, employment land, infrastructure and community facilities. To do this, it assesses land submitted by landowners, developers and promoters to identify sites that may be suitable for future development. Land is commonly submitted through a Call for Sites exercise before being assessed through a HELAA, SHLAA or similar land availability assessment.
A Local Plan allocation does not itself grant planning permission. However, it can establish the principle that the land is suitable for a particular form of development, subject to detailed planning, technical and infrastructure requirements. This can make the land more attractive to developers and significantly improve the prospects of securing planning permission.
Land does not always need to be allocated before it can obtain planning permission but allocation can provide greater policy support and certainty. This is particularly important for larger housing sites, strategic development locations and land outside existing settlement boundaries.
How the Local Plan Process Can Add Value
Brings the land to the attention of the council
Allows the site to be assessed for future development
Can support future development opportunities
Can improve the site's planning prospects
Can strengthen the site's planning position
Can make the land more attractive to developers
Can create stronger buyer competition
Can significantly increase the land's value
Promoting Land Through a Local Plan Review
Local Plan reviews are highly competitive, with councils often assessing hundreds of potential development sites submitted by landowners, developers and land promoters. A strong submission should explain why the land is suitable, available and deliverable, address known constraints, and demonstrate how the site can help meet the council's housing, employment and infrastructure needs.
How Value My Land Can Help
At Value My Land, we assess the planning strengths and constraints of your land, identify the relevant Local Plan opportunities and prepare evidence-based submissions tailored to the council's site assessment criteria. We also monitor consultations, respond to emerging policy and explain the steps required to improve the site's prospects of allocation and future planning permission.
No consultant can guarantee that land will be allocated. However, a properly assessed and professionally promoted site will usually have a stronger chance of being positively considered than land submitted without supporting evidence or a clear planning strategy.
Land Promotion
Land promotion is the process of improving the planning position and development potential of land before it is sold. Rather than selling land at existing agricultural, paddock, equestrian or amenity value, the objective is to secure a Local Plan allocation or planning permission that can substantially increase the land's value.
How Value My Land Funds the Promotion Process
At Value My Land, we fund the entire land promotion and planning process at our own cost and risk. This enables you to increase your land's value without incurring any upfront costs or taking on any financial or planning risk. If planning permission is not secured, we write off all costs incurred, ensuring there is no cost or financial risk to you.
Our fees are charged as a pre-agreed percentage of the final sale proceeds and are only payable once your land has been successfully sold. Every term is agreed in advance, providing complete transparency from the outset.
Because our fee is directly linked to the value achieved on the sale, our objective is exactly the same as yours - to maximise the value of your land. Our interests are therefore fully aligned with yours.
How Land Promotion Works
The landowner normally retains ownership throughout the land promotion process. Value My Land assesses the site, agrees a planning strategy, appoints and manages the necessary consultants, prepares supporting evidence and promotes the land through the most appropriate planning route.
Every site is different. The strategy may involve a Call for Sites submission, Local Plan promotion, HELAA or SHLAA representations, engagement with the council or the preparation and submission of a planning application.
The objective is to strengthen the planning position, reduce uncertainty and make the land more attractive to developers before it is marketed competitively.
From Initial Assessment to Developer Sale
A successful land promotion strategy combines planning expertise, technical evidence and ongoing engagement with the council. The process may take several years, but where planning is successfully achieved, it can significantly increase the value of the land.
Initial Land Assessment
We assess the site's location, relationship with nearby settlements, planning designations, access arrangements, surrounding development and environmental constraints. This initial review helps establish whether the land has realistic development potential and whether a detailed promotion strategy should be considered.
Planning and Promotion Strategy
Where the land appears suitable, we identify the most appropriate route through the planning system. This may involve a Call for Sites submission, Local Plan promotion, consideration through a HELAA or SHLAA assessment or the preparation of a planning application.
Technical Evidence and Site Design
Where appropriate, specialist surveys and technical reports may be commissioned to assess highways, flood risk, drainage, ecology, landscape, heritage, utilities and other site-specific considerations. An illustrative masterplan or concept layout may also be prepared to demonstrate how development could be delivered.
Promotion Through the Planning System
The land is actively promoted by preparing submissions, responding to consultations, engaging with the council and presenting evidence that the site is suitable, available and deliverable. The strategy is kept under review as planning policies and local circumstances change.
Planning Success and Developer Sale
The objective is to secure a Local Plan allocation, planning permission or another improved planning position that increases the land's value and attractiveness to developers. The land can then be marketed competitively with the aim of achieving the highest sale price.
Supporting You Throughout the Promotion Process
Value My Land can assist from the initial assessment through to planning strategy, technical coordination, Local Plan promotion, planning submissions and the eventual marketing of the land. We help landowners understand the process, identify realistic opportunities and make informed decisions about the future of their land. Land promotion is not suitable for every site and planning success cannot be guaranteed. However, where land has genuine development potential, a carefully managed strategy can provide an opportunity to achieve a substantially higher value than would ordinarily be available from its existing use.
What is Land Promotion?
Learn how land promotion works, the difference between Promotion and Option Agreements, who pays for planning and technical work, how long the process can take and how successful promotion can significantly increase land value.
Read the Complete GuideSearch Our Live Planning Guides
Search our live planning pages to identify current opportunities for promoting land through the planning system across England. You can find open Call for Sites exercises, monitor the progress of emerging and reviewed Local Plans and identify current HELAA and SHLAA assessments being undertaken by local planning authorities. These resources can help landowners understand when councils are seeking new development sites, where future growth may be planned and when land can be submitted for consideration for housing, employment or mixed-use development.
Open Call for Sites Opportunities
Search live and rolling opportunities to put land forward to Local Planning Authorities across England, with current submission information and links to the relevant council pages.
Explore guideEngland Local Plan Progress
Follow Local Plan preparation, consultation, submission, examination and adoption activity to understand where future land-promotion and site-allocation opportunities may arise.
Explore guideOpen HELAA / SHLAA Opportunities
Find identified live and rolling HELAA, SHLAA, SHELAA and related land-submission opportunities where councils are currently accepting or continuing to receive sites.
Explore guideRelated Guides
Explore our most useful guides to understanding land value, development potential and planning prospects, whether you are assessing your land, considering a sale or deciding your next step. You can also browse the complete Landowner Guide Library for planning, valuation, technical and development-land resources.
Types of Development Land
Explore the different categories of land that may have residential, commercial, strategic or mixed-use development potential.
Click hereHow Is Land Valued in the UK?
Understand the principal valuation methods and the factors that determine what land may be worth.
Click hereShould I Sell My Land Now or Wait?
Compare the factors that may influence whether to sell land now, seek planning progress or retain it for a future opportunity.
Click hereWhy Location Matters When Assessing Land for Development
Understand how settlement relationships, access, services, surrounding uses and planning context can affect development potential.
Click hereDevelopment Land Value Calculator
Test how revenue, build costs, planning obligations, abnormal costs and developer return may affect an indicative residual land value.
Click hereIs My Land Suitable for Development?
Review the key suitability tests used to assess whether land could support future development.
Click hereLand Value With Planning Permission
Find out how planning permission can increase land value and why the level of uplift varies between sites.
Click hereSelling Land for Development
Understand the main routes to market and how landowners can protect and maximise development value.
Click hereGreen Belt Land Value Guide
Learn how Green Belt designation, planning prospects and permitted uses affect land value.
Click hereFind Your Local Land Valuation Guide
Explore our detailed local land valuation guides covering towns, cities and regions across the Midlands. Each guide provides information on local land values, planning policy, Local Plan opportunities and the key factors that can influence the development potential of land.
Cities, Towns & Local Centres
49 local guides
Districts, Boroughs & Wider Areas
43 local guides
Counties & Regional Guides
10 local guides
We Could Not Find That Location
The locations listed above are the areas currently covered by our local guides. We also assess land in other locations, so please send us the location of your land for a free initial review.
Cannot See Your Location?
We assess land throughout England. If your area is not listed above, simply send us your postcode, Google Maps location or what3words reference and we will provide a free, no-obligation assessment of your land's value and development potential.
Types of Land We Assess
We assess agricultural land, Green Belt land, paddocks, brownfield sites and commercial land, considering the planning, location and technical factors that influence development potential and future value. Every site is different, so our assessment considers its individual characteristics and the opportunities and constraints that could influence its future development prospects.
Agricultural Land
Agricultural land is one of the most common land types we assess. While most farmland remains in agricultural use, land located close to existing settlements may have greater long-term development potential. We consider planning policy, access, surrounding development, landscape impact, infrastructure, environmental constraints and other site-specific factors to provide an informed opinion on its future prospects and likely value.
Green Belt Land
Green Belt land requires careful assessment because each site performs differently against planning policy. We review Green Belt purposes, the site's relationship with nearby settlements, potential Grey Belt considerations, access, landscape character and the wider planning context to understand whether future development opportunities may exist.
Paddocks & Equestrian Land
Paddocks and equestrian land are often situated on the edge of existing settlements where they can sometimes provide logical opportunities for future growth. We consider settlement boundaries, planning policy, surrounding land uses, access arrangements, environmental constraints and the overall suitability of the site for potential development.
Brownfield Land
Brownfield sites often benefit from planning policies that encourage the redevelopment of previously developed land. Our assessment considers previous uses, surrounding development, contamination risks, access, utilities, planning policy and site constraints to establish whether redevelopment opportunities may be achievable.
Commercial Land
Commercial and employment sites can sometimes present opportunities for redevelopment, expansion or mixed-use schemes. We review current and emerging planning policy, neighbouring land uses, accessibility, infrastructure, site layout and market demand to assess the site's future development potential and likely value.
Types of Development Land Explained
Want to understand how different types of land are assessed? Explore our comprehensive guide explaining the characteristics of agricultural land, Green Belt and Grey Belt land, paddocks, brownfield sites, commercial land and other land types, together with the key planning considerations used to assess their development potential and future value.
Read the Complete GuideWhy Landowners Choose Value My Land
At Value My Land, we help landowners understand whether their land may have development potential.
- Free, no-obligation assessment of your land
- Specialist planning and land promotion expertise
- Focused on maximising the value of your land
- We identify opportunities to maximise land value
- Helping landowners make informed decisions
- No obligation to sell your land
Free Initial Land Review
If you would like a free, no-obligation assessment of your land, simply send us the location of your site and we will carry out a high-level review of its development potential. We aim to make the process as straightforward as possible, so you do not need to provide detailed plans or technical information at this stage. Simply let us know where the land is located using one of the following:
- A postcode
- A Google Maps pin
- A what3words reference
- A brief description of the site location
Frequently Asked Questions
Find answers to common questions about land value, development potential, planning permission, Local Plans and land promotion.
How much could my land be worth?
The value of land depends on its location, current use, planning position, development potential, access, surrounding land uses, market demand and the cost of providing infrastructure. Land with realistic development prospects can be worth substantially more than land valued only for its existing use, but every site needs to be assessed individually.
For a more detailed explanation, read our guide to how land is valued in the UK and our guide to land value with planning permission.
Will planning permission increase the value of my land?
In many cases, yes. Planning permission can remove a significant element of uncertainty and establish what form and scale of development may be acceptable. The amount of value created will still depend on matters such as the permitted use, number and type of homes or buildings, local sale values, abnormal development costs, infrastructure requirements and market conditions.
Read our Land Value With Planning Permission guide to understand why the uplift can vary significantly between sites.
How do I know whether my land has development potential?
Development potential is assessed by considering the site as a whole. Important factors include its relationship with an existing settlement, planning policy, highway access, landscape impact, ecology, flood risk, drainage, heritage, utilities, infrastructure and any legal or physical constraints. No single factor guarantees planning permission, but a combination of favourable characteristics can strengthen a site's prospects.
Read Is My Land Suitable for Development? and our guide explaining why location matters when assessing land for development.
How do I get planning permission for my land?
The most appropriate route depends on the land, the development being proposed and the local planning position. Some sites may be suitable for a planning application, while others may need to be promoted through a Call for Sites, Local Plan review, HELAA or SHLAA process before a planning application becomes realistic. Larger or more complex sites may also require technical surveys and supporting evidence before an application is submitted.
Our guide to the types of planning applications in England explains the main application routes, while What Is Land Promotion? explains how land can be progressed through the wider planning process.
Does my land need to be allocated in the Local Plan before it can be developed?
Not always. A Local Plan allocation can provide strong policy support for development, particularly for larger or strategic sites, but some land can obtain planning permission without first being allocated. The correct route depends on the adopted and emerging Local Plan, settlement policies, housing or employment needs, site constraints and the individual circumstances of the proposal.
Read our Local Plan Allocation Guide, Call for Sites Guide and guide to HELAA and SHLAA assessments.
Can Green Belt land have development potential?
Green Belt designation does not automatically mean that land can never be developed, but it does mean that national and local Green Belt policy must be carefully considered. The site's location, contribution to Green Belt purposes, surrounding development, planning need, potential Grey Belt considerations and other planning and technical factors can all be relevant to its future prospects.
Read our guides to building on Green Belt land, Grey Belt development potential and Green Belt land value.
What factors can prevent or restrict land from being developed?
Common constraints include inadequate highway access, flood risk, drainage difficulties, protected habitats or species, landscape sensitivity, heritage assets, insufficient utility capacity, contamination, difficult ground conditions and legal restrictions such as restrictive covenants. A constraint does not always prevent development, but it may affect the scale, layout, cost or overall deliverability of a scheme.
Our specialist guides cover access and highways, flood risk and drainage, ecology and other technical considerations affecting development land.
Do I have to pay the planning and promotion costs myself?
Not necessarily. Where we agree to promote land, Value My Land funds the planning and promotion process at our own cost and risk. This can include professional planning work and, where required, specialist technical reports. Our fee is agreed in advance as a percentage of the eventual sale proceeds and is payable only if the land is successfully sold. If planning is not secured, the costs we have funded are written off.
Read our guide to Land Promotion Agreements and our guide explaining planning application costs for development land.
Should I sell my land now or try to improve its planning position first?
The best approach depends on your objectives, timescale, appetite for planning risk and the realistic development prospects of the land. An immediate sale can provide certainty, but land with genuine development potential may achieve a higher value if its planning position is improved before it is marketed. It is therefore sensible to understand the planning opportunity and likely value before committing to a sale strategy.
Read Should I Sell My Land Now or Wait? and our Selling Land for Development Guide.
What if my land is owned by more than one person?
Land with multiple owners can still be promoted or sold for development, but the ownership structure needs to be understood from the outset. All relevant owners will normally need to agree the proposed strategy and appropriate legal arrangements may be required to deal with decision-making, costs, sale terms and the distribution of proceeds.
Read our guide to Multiple Landowners and Development Land for the main issues to consider.
What information do I need for a free land valuation and development review?
You do not need a complete planning file before contacting us. A postcode, Google Maps pin, what3words reference or title plan is usually enough for us to identify the land and undertake an initial review. An approximate site area and any information you already have about ownership, access or previous planning history can also be helpful, but these are not essential at the first stage.
Is the Value My Land assessment really free?
Yes. Our initial land valuation and development potential assessment is free and there is no obligation to sell your land or proceed with us. If your land appears suitable for promotion and you later decide to enter into a formal agreement with us, the commercial terms are discussed and agreed separately before any commitment is made.
Find Out Whether Your Land Has Development Potential
If you own land and would like to understand its potential development value, we can help. Our team will undertake an initial review of your site and provide an honest assessment of its prospects.
Whether you own agricultural land, Green Belt land, paddocks or larger strategic holdings, understanding your options is the first step towards unlocking value.
Contact us
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Contact Information
Office
Office
13 Ensign Business Centre
Westwood Way
Coventry
CV4 8JA