An Open Council Exercise
Check the council notice, submission portal, closing date and the land uses being sought. The form and supporting requirements published by that authority should control the submission.
A Call for Sites gives landowners, farmers, developers and other interested parties an opportunity to identify land that may be considered through a council’s plan-making and land availability work. It is an evidence-gathering stage, not a planning application and not a guarantee that the land will be allocated.
The quality of the submission still matters. A clear boundary, credible ownership and availability information, a realistic development concept and proportionate evidence can help the council understand the site. A vague form, inaccurate plan or unsupported capacity figure may create avoidable uncertainty.
This guide explains what landowners & farmers should check before submitting, what information councils commonly request, how technical matters can be addressed proportionately and what normally happens after the submission is received. The later HELAA or SHLAA assessment and Local Plan allocation process are covered in separate guides.
Value My Land can review the land, the council’s current opportunity and the information needed for a credible submission. A postcode, map pin, what3words reference or title plan is usually enough for a free initial review.
Send us the site location and council details for a free initial review.
Guidance checked:
A Call for Sites is commonly used to identify land that might contribute towards future housing, employment, mixed-use, infrastructure, environmental or other development needs.
A council may open the exercise as part of a new Local Plan, a plan review, a HELAA or SHLAA update, a brownfield register exercise or a search for a defined use. The authority’s live notice controls the eligible land uses, boundary standard, evidence, declaration and closing time; requirements from another council should not be copied across.
Submitting land places information before the authority so that the site can be recorded and considered through the relevant assessment. It does not establish that the site is suitable, available or achievable, and it does not grant planning permission. Inclusion in a published list or assessment should therefore be described accurately rather than presented as a policy endorsement.
The next stage is often a land availability assessment, sometimes called a HELAA or SHLAA. That work considers the site against planning, environmental, infrastructure and delivery factors. Our HELAA and SHLAA guide explains what inclusion and exclusion can mean without confusing the evidence base with a Local Plan allocation.
A Call for Sites can still be strategically important. It may be the first formal opportunity to demonstrate that the land is available and to explain why it could form part of a sustainable development strategy. It can also reveal evidence gaps that should be addressed before later consultation, site selection or a planning application.
The landowner should treat the submission as the beginning of a planning record. The boundary, proposed use, capacity, access assumptions and delivery statements may be revisited by the council, technical consultees, local communities and potential development partners. Accuracy and consistency are therefore more valuable than an inflated headline claim.
A Call for Sites submission creates an opportunity for assessment. It does not, by itself, allocate the site, remove a policy designation or establish that planning permission will be granted.
Timing and opportunity
There is no single national Call for Sites deadline. Timing depends on the named authority, the legal plan stage, the uses being sought and whether the council accepts rolling or late submissions. The landowner should work back from the published closing time and distinguish a formal site submission from a general consultation response.
Check the council notice, submission portal, closing date and the land uses being sought. The form and supporting requirements published by that authority should control the submission.
Plan preparation can create opportunities for new allocations, settlement growth or policy change. The submission should relate the site to the emerging strategy rather than simply state that housing is needed.
Authorities may refresh site records even where the formal Local Plan stage is not immediately approaching. Confirm whether late or rolling submissions will be assessed now or held for a later update.
New ownership, secured access, infrastructure investment, removal of an operational use or updated technical evidence can justify a fresh submission where an earlier version of the site was uncertain.
Adjoining land may create a better access, drainage, landscape or infrastructure solution. Owners should coordinate boundaries and objectives before separate submissions produce conflicting assumptions.
Use the England Call for Sites Tracker alongside the council’s own website, but verify the live notice and requirements before submitting.
Free submission-readiness review
Send us the location, approximate acreage and any council notice you have found. We can review the opportunity, identify the likely information required and flag matters that should be clarified before the form is submitted.
Building the submission pack
Forms differ between councils, but most seek enough information to identify the land, understand the proposed use and make an initial judgement about availability and development potential.
Provide a clear plan showing the exact land being promoted. The plan should distinguish the site from other ownership, retained land and any separate access or infrastructure corridor.
State who owns the land, whether all owners support the submission and whether any promoter, option holder or other party has an interest. Unknown or divided control can affect availability.
Describe the use being suggested and give a capacity that reflects the net developable area. Explain whether the figure is indicative and what constraints or infrastructure allowances have been included.
Explain whether the land is available now, occupied, tenanted or subject to an existing use, agreement or notice period. Identify a realistic period for planning and delivery.
Identify the likely access point, highway ownership, utility context, drainage principles and any land required beyond the main site. Do not assume that proximity alone proves deliverability.
Summarise relevant policy designations, flooding, ecology, landscape, heritage, contamination, topography and neighbouring uses. Explain how the development concept could respond.
Boundaries and control
Many submission problems begin with a boundary that is unclear, too ambitious or inconsistent with the legal and practical land needed to deliver the proposal.
The red-line or submission boundary should normally include the land required for the proposed development and any essential access, visibility, drainage or infrastructure areas that are genuinely under control. The title plans and boundaries guide explains why a Land Registry plan should not automatically be treated as a precise site survey.
If the landowner intends to retain a farmhouse, operational yard, woodland or other parcel, the interface should be considered. Future access, services, privacy, drainage, agricultural operations and maintenance rights may affect both the promoted site and retained land.
A boundary can be refined later, but an unexplained change may affect the council’s assessment. Keep a dated record of the plan submitted and explain any subsequent amendment.
Where there are several owners, all parties should understand what is being submitted and how decisions will be made. A site described as available may be discounted if a necessary ownership does not support the proposal or an access route cannot be secured.
Tenancies, licences, restrictive covenants, options, promotion agreements and overage can also affect delivery. The multiple landowners guide is relevant where the opportunity depends on coordinated ownerships.
Do not sign an exclusivity, option or promotion agreement merely because a Call for Sites is open. The planning opportunity and the commercial terms should be assessed together, with independent legal advice before control is granted.
Evidence without over-engineering
A submission does not always require a complete planning application evidence base. The objective is to address obvious questions and show that the proposed capacity and route are credible.
Explain settlement relationships, current policy and the strategic reason the site should be considered. The location guide can help structure this assessment.
Identify a plausible vehicular access, visibility and pedestrian connection. A proportionate note may be appropriate where access is a central issue; see the access and highways guide.
Map known flood zones, habitats, trees, heritage assets, utilities, rights of way and topographical features. This helps distinguish gross acreage from the realistic development area.
A simple concept plan can show access, developable parcels, green infrastructure and drainage. It should test capacity rather than imply that a detailed layout has already been fixed.
Confirm ownership support, current occupation, agreements and the period in which the land could realistically come forward. Identify any dependency on third-party land or infrastructure.
Explain the likely market, scale, phasing and major infrastructure assumptions. Detailed financial appraisal is rarely necessary at the first stage, but obvious delivery barriers should not be ignored.
Strengthen the evidence
A credible capacity should reflect access, drainage, landscape, ecology, heritage, infrastructure and the relationship with the settlement. We can help define a realistic development concept before the form becomes part of the site’s planning record.
From submission to plan-making
The precise process varies, but the submission will normally move from validation and evidence review into land availability assessment and, for selected sites, later plan-making stages.
The authority records the form and may request a clearer plan, ownership information or missing answers. Keep proof of submission and respond promptly to validation queries.
Officers review policy, location, environmental constraints, access, infrastructure and available evidence. Specialist consultees may contribute where an issue is material.
The site may be assessed for suitability, availability and achievability. The resulting conclusion is evidence, not an allocation or planning permission.
The council compares reasonable alternatives against the spatial strategy, development needs, infrastructure, sustainability and environmental effects.
Proposed allocations and policies are tested through formal consultation and, later, independent examination. The landowner may need updated representations and evidence.
Even an allocated site normally requires a planning application, technical reports, agreements and infrastructure work before development can proceed.
Avoidable mistakes
A large volume of text cannot compensate for an inaccurate boundary, unrealistic development assumption or unresolved availability issue.
Common weaknesses include submitting the entire title without considering the developable area, relying on an access that is outside the owner’s control, stating that the site is immediately available when it is occupied under a long tenancy and quoting a capacity that ignores drainage, landscape or infrastructure land.
Another weakness is treating a previous rejection as final without analysing why it occurred. Some constraints remain decisive; others can change as policy, infrastructure, ownership or evidence changes. A resubmission should identify the material change rather than reproduce the earlier form.
The submission should also avoid drifting into the role of a Local Plan allocation case. It can explain why the site deserves assessment, but the detailed comparison with alternatives usually develops later. The Local Plan allocation guide explains that separate stage.
Landowners should review publicity and confidentiality arrangements. Site boundaries, proposed uses and assessment conclusions may become public, while personal information is handled under the authority’s privacy notice. Commercially sensitive documents should not be submitted unnecessarily.
Finally, keep the site under review. Council programmes change, evidence is updated and consultation stages create new deadlines. A good initial submission is not a substitute for monitoring the plan and responding when the authority asks for further evidence.
The strongest submission is usually clear, proportionate and consistent: a defined site, supported ownership, realistic capacity and an honest explanation of constraints and delivery.
Free initial assessment
Our free initial review considers whether the opportunity appears relevant and what further work may be proportionate before the landowner commits to a planning or promotion strategy.
We review the council notice, scope and timing and distinguish a live submission opportunity from a closed or future plan stage.
We consider the settlement relationship, current designations, planning history and emerging plan context.
We identify whether the proposed boundary and development figure appear realistic at a high level.
We flag access, flooding, landscape, ecology, heritage, utilities and other matters that may require proportionate evidence.
We help structure the key information and explain what should be reserved for later HELAA, allocation or application work.
Where appropriate, we can discuss funding and managing the longer-term planning process at our cost and risk under an agreed arrangement.
Writing the planning narrative
The submission should explain why the land deserves assessment while remaining clear about uncertainty, constraints and the work that belongs to later stages.
Begin with the planning reason for considering the site. This may be its relationship with an existing settlement, the opportunity to support a coherent urban extension, the reuse of previously developed land, access to services, an employment need or the ability to deliver infrastructure with adjoining land. A generic statement that the council needs housing is rarely enough to distinguish one site from alternatives.
Explain the proposed development concept in a way that can be tested. Identify the likely access, broad developable area, green infrastructure, drainage and any retained features. Where the capacity is preliminary, say so and describe the assumptions. This is more persuasive than presenting an exact dwelling figure that is unsupported by a plan or constraints review.
Acknowledge policy and technical constraints. Green Belt, settlement boundary, landscape sensitivity, flood risk or ecology do not always make submission pointless, but they require an honest explanation of the planning route and possible mitigation. Omitting an obvious designation can undermine confidence in the rest of the form.
Use existing evidence efficiently. Planning history, council evidence studies, nearby allocations, transport schemes, utilities correspondence and previous surveys may help, but their relevance and date should be checked. Do not attach large numbers of documents without explaining what each one establishes.
End with availability and next steps. Confirm owner support, identify any third-party dependency and state what further work could reasonably be undertaken if the council progresses the site. This shows commitment without pretending that a full application package already exists.
A credible submission is confident about the opportunity, precise about the evidence and transparent about the matters that still require investigation.
Tailoring the evidence
The same form can be used for very different opportunities. The supporting explanation should respond to the site’s actual planning and delivery characteristics.
Focus on settlement relationship, sustainable access, landscape structure, defensible boundaries, infrastructure and the realistic net development area.
Evidence lawful former use, existing buildings and hardstanding, contamination or demolition issues, access, neighbouring uses and the regeneration benefit.
Address market need, strategic road access, labour catchment, utilities, neighbouring sensitivity and the type and scale of employment floorspace proposed.
Explain phasing, infrastructure, schools or community facilities, land assembly, stewardship and how the proposal relates to the wider growth strategy.
Demonstrate a clear boundary, suitable access, relationship with neighbouring development and deliverability without relying on infrastructure disproportionate to the site.
Define the unaffected or manageable development area, identify the specialist evidence needed and avoid implying that the entire title can be developed.
Farm and agricultural land
For a farm or larger rural holding, the strongest submission is not automatically the largest possible red line. The promoted parcel should be the part of the holding that has the clearest planning, access and delivery case.
A carefully defined field or group of fields can be easier for the council to assess than an oversized boundary that includes operational land, severe constraints or areas with no realistic relationship to a settlement. The submission boundary should respond to settlement form, access, topography, landscape, drainage and environmental features rather than simply following the full ownership boundary.
The retained farm also matters. Machinery access, livestock routes, agricultural buildings, crop movements, field drainage and services may need to continue for years while the Local Plan progresses. A Call for Sites submission should therefore avoid unnecessarily sterilising land or severing access needed for the continuing agricultural operation. Our guide to developing part of a farm explains how a development parcel can be considered alongside the retained holding.
Where separate parts of a farm have materially different planning cases, it may be preferable to submit them as separate parcels rather than one combined site. For example, a settlement-edge field and a roadside parcel close to an employment area may warrant different proposed uses, evidence and delivery assumptions.
Keep a dated copy of the plan, form and supporting material. Councils may carry site references forward between assessment updates, amend boundaries or ask landowners to confirm continued availability. A clear record makes it easier to correct errors and demonstrate exactly what was submitted and supported.
Final quality control
A final review can prevent simple errors becoming part of the council’s permanent site record.
Use the council notice and portal that are live on the submission date. Recheck the closing time, accepted file formats, declarations, privacy wording and every mandatory field immediately before lodging, because a saved draft or earlier form may no longer be valid.
Make sure the plan is legible, dated and consistent with the form, ownership position, access and proposed development description.
Confirm that all relevant owners understand the submission and that any tenancy, agreement or third-party dependency is described accurately.
Compare the stated use and quantum with access, constraints, infrastructure and the likely net developable area.
Remove unsupported absolutes and make sure planning history, policy references, site area and technical statements are correct.
Retain the completed form, plans, attachments, confirmation email and council reference so later representations remain consistent.
Monitoring the site record
A site can remain in the evidence base for several years. Ownership, policy, technical information and the development concept may change during that period.
Record the council reference, officer contact and the version of every plan and statement submitted. When the authority publishes its site assessment, check that the boundary, ownership, proposed use and principal constraints have been recorded correctly. A factual error should be raised promptly and supported by evidence.
Update the council where there is a material change, such as a new owner, secured access, revised site boundary, tenancy ending, infrastructure commitment or technical report that addresses a previous concern. Avoid sending minor or repetitive updates that do not affect the assessment.
Monitor each formal consultation. A Call for Sites submission does not automatically become a representation on the emerging Local Plan. Where the site is omitted, reduced or assessed unfavourably, the landowner may need a separate response addressing the published reasoning and the council’s site-selection methodology.
Maintain consistency across the planning record. If the promoted capacity, access or land use changes, explain why. Conflicting plans or statements can make the site appear less deliverable and create difficulties during later negotiation with a promoter, developer or authority.
Review the commercial strategy as evidence improves. The point at which professional expenditure, a promotion agreement or market testing becomes appropriate will differ between sites. Planning progress should inform the agreement rather than the agreement forcing a predetermined scheme.
Submission is a starting point. The landowner should monitor the assessment, correct factual errors and provide material updates at the stages when the council is making policy choices.
Respond to the assessment
The council's published conclusion should trigger a targeted review of the reason, evidence and boundary rather than an automatic resubmission of the same material.
If the authority reduces a proposed capacity or boundary, compare its mapping with the actual constraints and ownership position. The change may correctly exclude floodplain, landscape or access land, or it may rely on a broad desktop assumption that can be clarified with proportionate evidence.
A rejection reason should be separated into matters of fact, professional judgement and strategic choice. Ownership or availability errors can usually be corrected directly. Highways, landscape, ecology or drainage concerns may require targeted specialist input. A strategic decision to direct growth elsewhere may instead need to be addressed through the wider Local Plan consultation and evidence base.
Some sites remain in a HELAA or other land-availability assessment for years without being selected for allocation. Landowners should confirm continued availability when asked, monitor changes in housing need, settlement strategy, infrastructure and policy, and avoid repeated technical expenditure unless there is a clear reason for further work.
If the site is resubmitted, explain what has materially changed: for example a revised boundary, new access evidence, confirmed ownership, a different use, updated technical work or a response to new policy. A concise change note helps officers distinguish an improved proposal from a duplicate submission.
A discounted site is not automatically a dead site. The useful question is whether the council's reason can be addressed through evidence, a revised parcel, changed policy or a later Local Plan stage.
Submission judgement
Submitting every parcel immediately is not always the strongest strategy. A short period of preparation can sometimes resolve an issue that would otherwise lead to a weak assessment.
Consider delaying where the boundary depends on an owner who has not agreed, the proposed access is demonstrably unavailable or the form requires information that cannot be answered honestly. A site described as deliverable without control of essential land may be difficult to reposition later.
A submission may also need reframing where only part of the title has a credible relationship with the settlement or where a combined site with adjoining land would produce a better access, drainage or landscape solution. The promoted boundary should respond to planning logic rather than ownership convenience alone.
Do not wait for every possible survey. The objective is proportionate evidence. The decision is whether the missing information prevents the council understanding the opportunity, not whether the landowner can replicate a complete planning application before the deadline.
Where the deadline is close, submit only information that can be supported and label preliminary evidence accurately. Confirm with the authority whether further material can follow; do not assume that a late technical note will be taken into account after the portal closes.
August 2026 National Policy
The final framework distinguishes the new plan-making system from legacy plans still progressing under transitional arrangements. The correct policy tests therefore depend on the legal route and stage of the particular plan rather than the consultation label alone.
Policies PM8 and PM9 require proportionate evidence and a structured land assessment. Site promotion should explain suitability, availability, achievability, infrastructure and delivery without commissioning application-level work that is unnecessary at the plan stage.
The site-assessment record should identify consistent criteria, explain how constraints and opportunities were scored, and show why selected sites form an appropriate strategy. A representation is stronger where it traces a specific defect in the evidence or comparison rather than relying on preference alone.
New-system local plans are assessed under PM15 as Positive, Appropriate, Effective, Consistent with national policy and in Conformity with any spatial development strategy. A legacy plan may continue under the policy and legal regime preserved by Annex A, so the examination basis must be stated expressly.
Plans prepared under the 2026 regulations and spatial development strategies use the August 2026 framework. Other plans may continue under the December 2024 NPPF and its transition rules. Neighbourhood plans submitted by 17 August 2026 also receive specific protection.
A landowner submission should identify the applicable plan system, the policy version and the exact purpose of the exercise. Where the council has already published an assessment, any challenge should trace the evidence point, consequence and requested correction rather than importing wording prepared for another authority.
Read the National Planning Policy Framework published on 17 August 2026.
Continue your plan-promotion research
These guides explain the assessment, allocation, policy and technical stages that sit alongside a Call for Sites submission without duplicating this page’s focus on preparing and lodging the initial site information.
Local follow-up guidance is available for the South Staffordshire Call for Sites, Stroud District Call for Sites and Wirral Call for Sites.
Understand the land availability assessment that often follows submission.
Read guideSee how councils select and consult on preferred development sites.
Read guideReview the three central delivery tests used in site assessment.
Read guideLearn how settlement limits influence policy and site promotion.
Read guideUnderstand longer-term land promotion and policy change.
Read guideReview national policy, Local Plans and the development plan framework.
Read guideAssess settlement relationships, accessibility and surrounding uses.
Read guideUnderstand why a plausible and deliverable access is essential.
Read guideSee the later professional, survey and application costs to consider.
Read guideNo. The submission normally allows the land to be recorded and assessed. Allocation requires later plan-making work, comparison with alternatives, consultation and examination.
No. It is an evidence-gathering and plan-making exercise. It does not determine a detailed proposal or grant permission to develop the land.
Yes, where the council’s exercise accepts that category of land. The current boundary remains relevant, but the purpose of plan review can include considering future growth. Read the settlement boundaries guide.
It can be submitted where the exercise permits it, but Green Belt policy creates additional plan-making and decision-making tests. Submission does not remove the designation.
Council requirements vary. Even where a third party can submit, ownership, authorisation and availability must be explained accurately. A site cannot be assumed deliverable without control of essential land.
Use a realistic indicative capacity based on net developable area, constraints, access, infrastructure and local density. Avoid multiplying gross acreage by a standard figure without testing the site.
Not always. Evidence should be proportionate to the stage and the issues. Obvious access, flooding, ecology, landscape, heritage or contamination questions may still need early professional input.
Ask whether late or rolling submissions are accepted and when they will be assessed. Also monitor the next evidence update or consultation rather than assuming the site will be considered automatically.
Not necessarily. First assess the planning opportunity and the commercial terms. A promoter may fund longer-term work, but the agreement should be independently reviewed. See the land promotion agreements guide.
Provide the land location, approximate acreage, ownership position, a plan if available and the council notice or link. Previous submissions and planning correspondence are helpful but not essential.
Send us the location of the land and details of the council opportunity. We will undertake a free initial review of the site, policy context and likely submission requirements.
You do not need a completed masterplan or full suite of technical reports. Early review can identify the information that matters before the deadline is reached. Prefer to read more about the process first? Download our free “What Is a Call for Sites?” landowner guide .
Request Your Free Call for Sites ReviewSend us the land location and council opportunity for a free, no-obligation review of submission readiness and development potential.
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